A Nudge to Innovation
Change initiatives can be mentally and physically taxing because it is more challenging to be in a “mindful” state of learning something new than in a “mindless” state of doing the familiar. Physical or cognitive “nudges” help — not by forcing adoption of new ideas, but by creatively eliminating obstacles so that it happens naturally. In 2011, Pelle G. Hansen and his students from Roskilde University came up with a litter-reducing nudge that they tested in Copenhagen. The team handed out 1000 candies to pedestrians. All the nearby streets, including garbage cans, ashtrays, and bike baskets were examined for the distinctive empty wrappers, and the wrappers discovered there were counted. Then the process was repeated, but in the second trial, a trail of green footsteps leading to nearby bins…