Its about the question …
If you are clear about what you are trying to achieve then you can think about the questions to which you need answers. For example, if your strategy is to increase your customer base, questions that you will need answers to might include, ‘Who are currently our customers?’, ‘What are the demographics of our most valuable customers?’ and ‘What is the lifetime value of our customers?’. When you know the questions you need answered then it’s much easier to identify the data you need to access in order to answer those key questions. Together we could work out what your questions should be.
